You’ve built a great website, right? Well, let’s consider. Is it bringing people to it? To get your website up on search engines like Google, you need to learn a little bit about Search Engine Optimization or SEO environment.
While many shy away from this topic, it’s not the scary creature that many make it out to be. Basically, SEO increases the people searching for your product and service to your individual website. If done correctly, it is effective in bringing more customers to you. If you’re in the market of selling air conditioning units, you would sell more with a company’s website that has the best SEO over someone that doesn’t. The first step in the right direction is to use a highly efficient platform to build a website that will take you step-by-step through the process of optimizing your website. WIX is a good one. Some like more sophisticated website builders to do their website and SEO.
With so many websites on the web today, there’s no way to ensure that your site ranks first on the search engine. However, there’s a lot of simple stuff you can do to improve the site’s odds of ranking really well. Just give us an hour’s time, and we’re going to show you everything you need to know about SEO to boost your website. Hopefully, by the time you’re done, it will look just like any other professional Contractor Website, except hopefully yours has the best search engine optimization.
Top Tips to consider for Best SEO
Choose the right URL You need to select a URL before your website goes live. Often known as the domain name, this is the address that the user enters to reach your site. Like the giant sign above the shop entrance, it’s one of the first things people can see when they’re coming to your place. It’s important to make sure that your URLs are clean and beautiful. This means no special characters, no hashbangs, no page IDs. When you make a website URL to complicated, it’s much harder to type and is much less to be desired in this regard.
The perfect domain will include your business name and, likely, a keyword or two that are important to your market. For example, if you are a builder, you may want to buy a domain name like www.yournameconstruction.com.
Write names and explanations for each page. Did you know that you can compose a special title and summary for each article on your site? These are brief texts that accurately and clearly describe what your business is doing, ideally with a few keywords and phrases mixed in.
Have you ever hovered over a window on your browser? The short sentence that appears under your mouse is the title of the document. Although the definition is not obvious, it is also very relevant for search engines. In fact, the title and description are among the first items that Google uses to determine the rank of your site. Plus–Once your site appears on the search results page, web surfers will read your title and description to find out what your site is about and decide whether or not to check it out.
Create descriptions and titles for each page. Use anchor text as you write text to your website, and also consider where you can use anchor text on your site. Anchor text, say what? Actually, it has nothing to do with sailing. Anchor text is essentially a text that users can click on to take directly to another web page, either on your site or anywhere on the Web.
Active anchor text should be used to help users access the website and find what they’re searching for. It should also contain terms and phrases related to what you’re doing. If you own a shoe store, for example, the words “Check out our range of children’s shoes” on your homepage can be connected by anchor text to your online store, which is packed full of –you guessed it–children’s shoes.
Anchor text is a great way to boost your SEO, but keep in mind that over-linking or anchoring doesn’t benefit your readers can raise red flags and hurt your website.
Give the correct headers to your site layout. The page on your site should have a title, subtitles, and so on. As search engines browse your website, they can understand your content better if you clarify the text hierarchy to them. The most relevant part is the title of your page and you should define it as H1 (in a Text Editor). The H1 should be a summary of the material of the document, and you should not have more than one H1 per page. Pick wisely and do not fail to include the keywords. Upon the H1, H2, H3, and so on. The simpler the text form is, the easier it is for search engines to access the content of your site.
If you’re feeling a little more confident after trying out these easy steps and want to take your knowledge to the next level, keep practicing. If you want to employ an internet marketing company to do your SEO, consider only the best like Absolutely Elite LLC to outperform your competitors.